{"id":1491,"date":"2018-02-28T10:22:47","date_gmt":"2018-02-28T10:22:47","guid":{"rendered":"http:\/\/emotional-territories.de\/method\/"},"modified":"2018-03-12T10:17:44","modified_gmt":"2018-03-12T10:17:44","slug":"method","status":"publish","type":"page","link":"https:\/\/emotional-territories.de\/en\/method\/","title":{"rendered":"Method"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-0  el_before_av_slideshow_full  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-av_slideshow_full-5bc69a14c63e89508311ca58d1a17545 avia-slideshow-featured av_slideshow_full avia-slide-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  class='avia-slideshow-slide av-av_slideshow_full-5bc69a14c63e89508311ca58d1a17545__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img class=\"wp-image-2294 avia-img-lazy-loading-not-2294\"  src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/09\/emotional-territories_landkarte_basis_english_slider_part_2-1500x430.png' width='1500' height='430' title='emotional-territories_landkarte_basis_english_slider_part_2' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-av_slideshow_full-5bc69a14c63e89508311ca58d1a17545__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img class=\"wp-image-2293 avia-img-lazy-loading-not-2293\"  src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/09\/emotional-territories_landkarte_basis_english_slider_part_1-1500x430.png' width='1500' height='430' title='Emotional Territories Landkarte' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_section   slider-not-first container_wrap fullsize'  ><div  class='avia-slideshow av-av_slideshow_full-e18ecd285ff08ac2f1fd8d4d39ecd8d3 avia-slideshow-extra_large av_slideshow_full avia-slide-slider av-desktop-hide av-medium-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 59.666666666667%;'><li  class='avia-slideshow-slide av-av_slideshow_full-e18ecd285ff08ac2f1fd8d4d39ecd8d3__0  slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><img class=\"wp-image-2294 avia-img-lazy-loading-not-2294\"  src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/09\/emotional-territories_landkarte_basis_english_slider_part_2-1500x895.png' width='1500' height='895' title='emotional-territories_landkarte_basis_english_slider_part_2' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-av_slideshow_full-e18ecd285ff08ac2f1fd8d4d39ecd8d3__1  slide-2 slide-even'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><img class=\"wp-image-2293 avia-img-lazy-loading-not-2293\"  src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/09\/emotional-territories_landkarte_basis_english_slider_part_1-1500x895.png' width='1500' height='895' title='Emotional Territories Landkarte' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div>\n<div id='av_section_1'  class='avia-section av-av_section-e20ec1361547d950b6e2569930d6aa41 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-3  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-a6bfc3c2c37af5e0bd9f4b2e94143420\">\n#top .av-special-heading.av-av_heading-a6bfc3c2c37af5e0bd9f4b2e94143420{\npadding-bottom:20px;\n}\nbody .av-special-heading.av-av_heading-a6bfc3c2c37af5e0bd9f4b2e94143420 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-a6bfc3c2c37af5e0bd9f4b2e94143420 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-a6bfc3c2c37af5e0bd9f4b2e94143420 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Exploring emotions<br \/>\nwith Emotional Territories<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">While exploring emotions it is not sufficient to simply measure whether a brand evokes emotional reactions or not, which is usually the case. In our opinion this is a trivial insight. If you actively want to work on the success of your brand, you need to know exactly <em>which<\/em> emotions are relevant for the brand. Most conventional methods fail to answer this question. Emotional Territories is the only method capable of measuring all relevant values and emotions for a brand in a highly distinctive and selective way.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-dd9eaaa239b2f0856206275460b87951\">\n.avia-section.av-av_section-dd9eaaa239b2f0856206275460b87951{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/09\/element_ist_zustand-neu_freigestellt-01.png);\nbackground-position:100% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-av_section-dd9eaaa239b2f0856206275460b87951 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-av_section-dd9eaaa239b2f0856206275460b87951 main_color avia-section-default avia-no-shadow  avia-builder-el-8  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-9  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-a73c5a86a77f3d3dbba7ee7e8ad954fa\">\n#top .av-special-heading.av-av_heading-a73c5a86a77f3d3dbba7ee7e8ad954fa{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-a73c5a86a77f3d3dbba7ee7e8ad954fa .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-a73c5a86a77f3d3dbba7ee7e8ad954fa .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-a73c5a86a77f3d3dbba7ee7e8ad954fa av-special-heading-h1 blockquote modern-quote  avia-builder-el-10  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Applicable<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-11  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-12  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Researching emotions on a quantitative basis. To apply Emotional Territories, <strong>1,000 subjects<\/strong>\u00a0are recruited to participate in an online survey. We then conduct the survey with well-known partners such as <strong>YouGov<\/strong>, one of the largest market research institutes in the world.<\/p>\n<p style=\"text-align: center;\">Based on the sample size, we are able to make valid statements about the total population.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-14  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding column-top-margin'     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-2d706c1487d4ad2c3b5771fb3b731ae6\">\n.avia-section.av-av_section-2d706c1487d4ad2c3b5771fb3b731ae6 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-av_section-2d706c1487d4ad2c3b5771fb3b731ae6 main_color avia-section-default avia-no-shadow  avia-builder-el-15  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-16  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-a73c5a86a77f3d3dbba7ee7e8ad954fa\">\n#top .av-special-heading.av-av_heading-a73c5a86a77f3d3dbba7ee7e8ad954fa{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-a73c5a86a77f3d3dbba7ee7e8ad954fa .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-a73c5a86a77f3d3dbba7ee7e8ad954fa .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-a73c5a86a77f3d3dbba7ee7e8ad954fa av-special-heading-h1 blockquote modern-quote  avia-builder-el-17  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Applicable<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-18  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Researching emotions on a quantitative basis. To apply Emotional Territories, <strong>1,000 subjects<\/strong>\u00a0are recruited to participate in an online survey. We then conduct the survey with well-known partners such as <strong>YouGov<\/strong>, one of the largest market research institutes in the world.<\/p>\n<p style=\"text-align: center;\">Based on the sample size, we are able to make valid statements about the total population.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-dbd7c938b10862d1ae45226786426d9f\">\n.avia-section.av-av_section-dbd7c938b10862d1ae45226786426d9f{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/09\/element_ist_zustand-neu_freigestellt-02.png);\nbackground-position:0% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-av_section-dbd7c938b10862d1ae45226786426d9f .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-av_section-dbd7c938b10862d1ae45226786426d9f main_color avia-section-default avia-no-shadow  avia-builder-el-20  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-21  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-22  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-f4fb6f5f95e576ab0d997c8ffba732bf\">\n#top .av-special-heading.av-av_heading-f4fb6f5f95e576ab0d997c8ffba732bf{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-f4fb6f5f95e576ab0d997c8ffba732bf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-f4fb6f5f95e576ab0d997c8ffba732bf .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-f4fb6f5f95e576ab0d997c8ffba732bf av-special-heading-h1 blockquote modern-quote  avia-builder-el-23  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Reliable<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-24  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-25  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding column-top-margin'     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>50 emotions and values<\/strong> are presented to our study participants in randomized order. In doing so, they answer a simple binary question:&#8221;Try to imagine whether the term \u00a0fits to the brand xy (Yes) or not (No)&#8221;.<\/p>\n<p>Due to the optimal length of the questionnaire a <strong>high response rate<\/strong> (Galesic &amp; Bosnjak, 2009) is guaranteed. Capturing consumers&#8217; attachment to brands with a <strong>binary rating<\/strong>\u00a0is highly accurate as it reflects an individual&#8217;s own interpretation of their emotional state, rather than an average of aggregated responses(Rossiter &amp; Bellman, 2007).<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-cfbddcb92d453235bb7abf1faa63aa38\">\n.avia-section.av-av_section-cfbddcb92d453235bb7abf1faa63aa38 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-av_section-cfbddcb92d453235bb7abf1faa63aa38 main_color avia-section-default avia-no-shadow  avia-builder-el-27  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-28  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-f4fb6f5f95e576ab0d997c8ffba732bf\">\n#top .av-special-heading.av-av_heading-f4fb6f5f95e576ab0d997c8ffba732bf{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-f4fb6f5f95e576ab0d997c8ffba732bf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-f4fb6f5f95e576ab0d997c8ffba732bf .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-f4fb6f5f95e576ab0d997c8ffba732bf av-special-heading-h1 blockquote modern-quote  avia-builder-el-29  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Reliable<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-30  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>50 emotions and values<\/strong> are presented to our study participants in randomized order. In doing so, they answer a simple binary question:&#8221;Try to imagine whether the term for you fits the brand xy (yes) or not (no).<\/p>\n<p>The optimal length of the questionnaire guarantees a <strong>high response rate<\/strong> (Galesic &amp; Bosnjak, 2009). The <strong>binary method<\/strong> (Yes\/No Answers) is very accurate when it comes to exploring emotions, since it is an interpretation of one&#8217;s own emotional state, rather than an average of reactions (Rossiter &amp; Bellman, 2007).<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-a6a97084c44956db94139114eb33ad86\">\n.avia-section.av-av_section-a6a97084c44956db94139114eb33ad86{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/09\/element_ist_zustand-neu_freigestellt-03.png);\nbackground-position:100% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-av_section-a6a97084c44956db94139114eb33ad86 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_6'  class='avia-section av-av_section-a6a97084c44956db94139114eb33ad86 main_color avia-section-default avia-no-shadow  avia-builder-el-32  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-33  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-6dbdda9bdc283301eb50148fdeba4493\">\n#top .av-special-heading.av-av_heading-6dbdda9bdc283301eb50148fdeba4493{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-6dbdda9bdc283301eb50148fdeba4493 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-6dbdda9bdc283301eb50148fdeba4493 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-6dbdda9bdc283301eb50148fdeba4493 av-special-heading-h1 blockquote modern-quote  avia-builder-el-34  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Big Data<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-35  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-36  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Depending on the study design, we generate up to <strong>100,000<\/strong> data points. This is many times the quantity of data collected in emotion research. The advantage of such large amounts of data: They can be analysed by machines or algorithms and give an objective picture of emotions.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-38  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding column-top-margin'     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-2d706c1487d4ad2c3b5771fb3b731ae6\">\n.avia-section.av-av_section-2d706c1487d4ad2c3b5771fb3b731ae6 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-av_section-2d706c1487d4ad2c3b5771fb3b731ae6 main_color avia-section-default avia-no-shadow  avia-builder-el-39  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-40  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-6dbdda9bdc283301eb50148fdeba4493\">\n#top .av-special-heading.av-av_heading-6dbdda9bdc283301eb50148fdeba4493{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-6dbdda9bdc283301eb50148fdeba4493 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-6dbdda9bdc283301eb50148fdeba4493 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-6dbdda9bdc283301eb50148fdeba4493 av-special-heading-h1 blockquote modern-quote  avia-builder-el-41  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Big Data<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-42  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Depending on the study design, we generate up to <strong>100,000<\/strong> data points. This is many times the quantity of data collected in emotion research. The advantage of such large amounts of data: They can be analysed by machines or algorithms and give an objective picture of emotions.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-7a2267d47bdb0f492a8c0fa0f1cbd1a2\">\n.avia-section.av-av_section-7a2267d47bdb0f492a8c0fa0f1cbd1a2{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/09\/element_ist_zustand-neu_freigestellt-04.png);\nbackground-position:0% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-av_section-7a2267d47bdb0f492a8c0fa0f1cbd1a2 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_8'  class='avia-section av-av_section-7a2267d47bdb0f492a8c0fa0f1cbd1a2 main_color avia-section-default avia-no-shadow  avia-builder-el-44  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-45  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-46  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-21c8efd3aa1f3ee60a783e8abc3bc8f0\">\n#top .av-special-heading.av-av_heading-21c8efd3aa1f3ee60a783e8abc3bc8f0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-21c8efd3aa1f3ee60a783e8abc3bc8f0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-21c8efd3aa1f3ee60a783e8abc3bc8f0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-21c8efd3aa1f3ee60a783e8abc3bc8f0 av-special-heading-h1 blockquote modern-quote  avia-builder-el-47  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Intelligent<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-48  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-49  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding column-top-margin'     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>A specially developed <strong>algorithm<\/strong> examines the data points for hidden patterns and recognises which values and emotions are linked to each other in which way (10<sup>32\u00a0<\/sup>possible combinations). In this way, it is possible to determine combinations of values and emotions that an individual subject is not aware of, but that are of high relevance to the brand.<\/p>\n<p>This results in 3-6 so-called <strong>value territories.<\/strong>\u00a0Each combination of values and the in turn each territory as a whole is provided with a label indicating its meaning.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-cfbddcb92d453235bb7abf1faa63aa38\">\n.avia-section.av-av_section-cfbddcb92d453235bb7abf1faa63aa38 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_9'  class='avia-section av-av_section-cfbddcb92d453235bb7abf1faa63aa38 main_color avia-section-default avia-no-shadow  avia-builder-el-51  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-52  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-21c8efd3aa1f3ee60a783e8abc3bc8f0\">\n#top .av-special-heading.av-av_heading-21c8efd3aa1f3ee60a783e8abc3bc8f0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-21c8efd3aa1f3ee60a783e8abc3bc8f0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-21c8efd3aa1f3ee60a783e8abc3bc8f0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-21c8efd3aa1f3ee60a783e8abc3bc8f0 av-special-heading-h1 blockquote modern-quote  avia-builder-el-53  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Intelligent<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-54  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>A specially developed <strong>algorithm<\/strong> examines the data points for hidden patterns and recognises which values and emotions are linked to each other in which way (10<sup>32\u00a0<\/sup>possible combinations). In this way, it is possible to determine combinations of values and emotions that an individual subject is not aware of, but that are of high relevance to the brand.<\/p>\n<p>This results in 3-6 so-called <strong>value territories.<\/strong>\u00a0Each combination of values and the in turn each territory as a whole is provided with a label indicating its meaning.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-4121681735e90408d87c170ff0e5abc5\">\n.avia-section.av-av_section-4121681735e90408d87c170ff0e5abc5{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/09\/element_ist_zustand-neu_freigestellt-05.png);\nbackground-position:100% 50%;\nbackground-attachment:fixed;\n}\n.avia-section.av-av_section-4121681735e90408d87c170ff0e5abc5 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_10'  class='avia-section av-av_section-4121681735e90408d87c170ff0e5abc5 main_color avia-section-default avia-no-shadow  avia-builder-el-56  el_after_av_section  el_before_av_section  av-small-hide av-mini-hide avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-57  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-852e58bfd19571a5968433e552b0fe3e\">\n#top .av-special-heading.av-av_heading-852e58bfd19571a5968433e552b0fe3e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-852e58bfd19571a5968433e552b0fe3e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-852e58bfd19571a5968433e552b0fe3e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-852e58bfd19571a5968433e552b0fe3e av-special-heading-h1 blockquote modern-quote  avia-builder-el-58  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >The result<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-59  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-60  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The <strong>emotional structure<\/strong> can now be deduced from the distinct territories &#8211; a unique set of patterns that describe your company, brand or product.<\/p>\n<p>The results we deliver with Emotional Territories are <strong>scientifically sound, precise<\/strong> and immediately <strong>applicable to practical to everyday work.<\/strong><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-62  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding column-top-margin'     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-2d706c1487d4ad2c3b5771fb3b731ae6\">\n.avia-section.av-av_section-2d706c1487d4ad2c3b5771fb3b731ae6 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#ffffff;\n}\n<\/style>\n<div id='av_section_11'  class='avia-section av-av_section-2d706c1487d4ad2c3b5771fb3b731ae6 main_color avia-section-default avia-no-shadow  avia-builder-el-63  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-bg-style-fixed av-section-color-overlay-active av-minimum-height av-minimum-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-15d750bd1b332b34c6e70b077ebbccdf av_one_half  avia-builder-el-64  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-852e58bfd19571a5968433e552b0fe3e\">\n#top .av-special-heading.av-av_heading-852e58bfd19571a5968433e552b0fe3e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-852e58bfd19571a5968433e552b0fe3e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-852e58bfd19571a5968433e552b0fe3e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-852e58bfd19571a5968433e552b0fe3e av-special-heading-h1 blockquote modern-quote  avia-builder-el-65  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >The result<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_half  avia-builder-el-66  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The <strong>emotional structure<\/strong> can now be deduced from the distinct territories &#8211; a unique set of patterns that describe your company, brand or product.<\/p>\n<p>The results we deliver with Emotional Territories are <strong>scientifically sound, precise<\/strong> and immediately <strong>applicable to practical to everyday work.<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-e7d8c158cbd79a6dd640e1617d6b0872\">\n.avia-section.av-av_section-e7d8c158cbd79a6dd640e1617d6b0872{\nbackground-color:#c81147;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_12'  class='avia-section av-av_section-e7d8c158cbd79a6dd640e1617d6b0872 main_color avia-section-default avia-no-shadow  avia-builder-el-68  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1491'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-69  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-70  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-f9cac868d730ac934e5cea660da7f077\">\n#top .av-special-heading.av-av_heading-f9cac868d730ac934e5cea660da7f077{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-av_heading-f9cac868d730ac934e5cea660da7f077 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-f9cac868d730ac934e5cea660da7f077 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-av_heading-f9cac868d730ac934e5cea660da7f077 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-f9cac868d730ac934e5cea660da7f077 av-special-heading-h3 custom-color-heading 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><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/emotional-territories.de\/en\/wp-json\/wp\/v2\/pages\/1491"}],"collection":[{"href":"https:\/\/emotional-territories.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emotional-territories.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emotional-territories.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emotional-territories.de\/en\/wp-json\/wp\/v2\/comments?post=1491"}],"version-history":[{"count":48,"href":"https:\/\/emotional-territories.de\/en\/wp-json\/wp\/v2\/pages\/1491\/revisions"}],"predecessor-version":[{"id":1772,"href":"https:\/\/emotional-territories.de\/en\/wp-json\/wp\/v2\/pages\/1491\/revisions\/1772"}],"wp:attachment":[{"href":"https:\/\/emotional-territories.de\/en\/wp-json\/wp\/v2\/media?parent=1491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}