{"id":1540,"date":"2018-02-28T13:27:02","date_gmt":"2018-02-28T13:27:02","guid":{"rendered":"http:\/\/emotional-territories.de\/cases\/"},"modified":"2018-03-13T11:13:40","modified_gmt":"2018-03-13T11:13:40","slug":"cases","status":"publish","type":"page","link":"https:\/\/emotional-territories.de\/en\/cases\/","title":{"rendered":"Cases"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-av_section-335295a3fe31a69c0361f874eefabc84 main_color avia-section-small avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1540'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-9d3ab04c3395d962e152c28a59663756\">\n#top .av-special-heading.av-av_heading-9d3ab04c3395d962e152c28a59663756{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-9d3ab04c3395d962e152c28a59663756 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-9d3ab04c3395d962e152c28a59663756 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-9d3ab04c3395d962e152c28a59663756 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Cases: Measuring emotions with emotional territories. <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">There are many procedures that prove that a brand can trigger emotions. Emotional Territories is the first method that determines exactly which emotions are associated with a brand. If you can measure (and not just guess) the relevant emotions for your brand, you have the basis for focused brand-work.<\/p>\n<p style=\"text-align: center;\">With Emotional Territories, this is possible in every sector: B-to-B, B-to-C, online brands, offline brands, large concerns or in small to medium-sized companies. Even entire product categories can be measured with Emotional Territories.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f\">\n#top .hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f .hr-inner{\nwidth:40%;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f hr-custom  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-6  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-av_section-0dbcb78e89f38951cff9a7ccfca943ce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1540'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-8  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-ae8913eacbb1338b420a55b2d9187b1e\">\n#top .av-special-heading.av-av_heading-ae8913eacbb1338b420a55b2d9187b1e{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-ae8913eacbb1338b420a55b2d9187b1e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-ae8913eacbb1338b420a55b2d9187b1e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-ae8913eacbb1338b420a55b2d9187b1e av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-10  el_before_av_hr  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >Weihenstephan <br \/>How do you distinguish yourself from your competitors?<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-11  el_after_av_heading  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-9e28c186e12a4a811e2e763d8483fbdb\">\n.avia-image-container.av-av_image-9e28c186e12a4a811e2e763d8483fbdb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-9e28c186e12a4a811e2e763d8483fbdb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-9e28c186e12a4a811e2e763d8483fbdb av-styling- avia-align-center  avia-builder-el-12  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-2311 avia-img-lazy-loading-not-2311 avia_image ' src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/10\/case_weihenstephan_500px.jpg' alt='' title='Emotional Territories Weihenstephan'  height=\"238\" width=\"500\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-13  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">There are many dairy products in Germany. Weihenstephan asked us to find out about how their brand is perceived in comparison to competitors. With the result we were able to reveal strengths, weaknesses &#8211; of course there were none ; -) &#8211; and differentiation potentials.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f\">\n#top .hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f .hr-inner{\nwidth:40%;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f hr-custom  avia-builder-el-15  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-16  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-av_section-0dbcb78e89f38951cff9a7ccfca943ce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1540'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-18  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-19  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-4676fd252f66237c84e7d3bfe7e7aa93\">\n#top .av-special-heading.av-av_heading-4676fd252f66237c84e7d3bfe7e7aa93{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-4676fd252f66237c84e7d3bfe7e7aa93 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-4676fd252f66237c84e7d3bfe7e7aa93 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-4676fd252f66237c84e7d3bfe7e7aa93 av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-20  el_before_av_hr  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >Wetter.de <br \/>And the ideal weather service?<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-21  el_after_av_heading  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-c91ba43ce6214dfbe350e0a77cfeac91\">\n.avia-image-container.av-av_image-c91ba43ce6214dfbe350e0a77cfeac91 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-c91ba43ce6214dfbe350e0a77cfeac91 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-c91ba43ce6214dfbe350e0a77cfeac91 av-styling- avia-align-center  avia-builder-el-22  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-2312 avia-img-lazy-loading-not-2312 avia_image ' src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/10\/case_wetter_500px.jpg' alt='' title='Emotional Territories wetter.de'  height=\"115\" width=\"500\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-23  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Weather stays the same for every weather service. How can one weather service be more attractive for its users than the other? By addressing the right values and emotions. Who would have thought of how complex the relationship between humans and weather forecasts is? With Emotional Territories we were able to find out.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f\">\n#top .hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f .hr-inner{\nwidth:40%;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f hr-custom  avia-builder-el-25  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-26  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-av_section-0dbcb78e89f38951cff9a7ccfca943ce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-27  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1540'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-28  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-29  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-4f1e510611ac4e6ca8d633f4f035cd81\">\n#top .av-special-heading.av-av_heading-4f1e510611ac4e6ca8d633f4f035cd81{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-4f1e510611ac4e6ca8d633f4f035cd81 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-4f1e510611ac4e6ca8d633f4f035cd81 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-4f1e510611ac4e6ca8d633f4f035cd81 av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-30  el_before_av_hr  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >Dell <br \/> IT specialists also have feelings<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-31  el_after_av_heading  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-45af7532f5caaa928cef2e8db5d91de7\">\n.avia-image-container.av-av_image-45af7532f5caaa928cef2e8db5d91de7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-45af7532f5caaa928cef2e8db5d91de7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-45af7532f5caaa928cef2e8db5d91de7 av-styling- avia-align-center  avia-builder-el-32  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-2302 avia-img-lazy-loading-not-2302 avia_image ' src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/10\/case_dell_500px-300x300.jpg' alt='' title='Emotional Territories Dell'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-33  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Purchase decisions within the B-to-B business are much more rational than in the B-to-C area. Really? If that was the case, you would either have to win or lose every sales pitch. In reality, it is like this:&#8221;Companies don&#8217;t buy things. People in companies do.&#8221; And these people have feelings. With Emotional Territories we were able to measure the values and emotions that determine the purchase of IT infrastructure. Best conditions for optimal sales strategies.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f\">\n#top .hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f .hr-inner{\nwidth:40%;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f hr-custom  avia-builder-el-35  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-36  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-av_section-0dbcb78e89f38951cff9a7ccfca943ce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-37  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1540'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-38  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-39  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-64e4c46d132ebf2ac5d2c15609dfad8a\">\n#top .av-special-heading.av-av_heading-64e4c46d132ebf2ac5d2c15609dfad8a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-64e4c46d132ebf2ac5d2c15609dfad8a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-64e4c46d132ebf2ac5d2c15609dfad8a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-64e4c46d132ebf2ac5d2c15609dfad8a av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-40  el_before_av_hr  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >Clipfish \/ Watchbox<br \/>How feelings became the basis for business success<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-41  el_after_av_heading  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-584c02a63fcd9b0c8dcfe2e4a0ebb03f\">\n.avia-image-container.av-av_image-584c02a63fcd9b0c8dcfe2e4a0ebb03f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-584c02a63fcd9b0c8dcfe2e4a0ebb03f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-584c02a63fcd9b0c8dcfe2e4a0ebb03f av-styling- avia-align-center  avia-builder-el-42  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-2315 avia-img-lazy-loading-not-2315 avia_image ' src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/09\/case_clipfish_watchbox_500px.gif' alt='' title='Emotional Territories Clipfish\/Watchbox'  height=\"354\" width=\"500\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-43  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">What do visitors of a video portal wish for? Great movies and series &#8211; but this answer is trivial. It is much more interesting to find out about the underlying motivation. Emotional Territories provided the knowledge that has helped to turn Clipfish into a fascinating and exceedingly successful new video portal.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/supersieben.de\/watchbox\/\" target=\"_blank\" rel=\"noopener\">Read more &gt;<\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f\">\n#top .hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f .hr-inner{\nwidth:40%;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f hr-custom  avia-builder-el-45  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-46  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-av_section-0dbcb78e89f38951cff9a7ccfca943ce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-47  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1540'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-48  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-49  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-6ca5095a718912df2b7ee474dcc34d73\">\n#top .av-special-heading.av-av_heading-6ca5095a718912df2b7ee474dcc34d73{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-6ca5095a718912df2b7ee474dcc34d73 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-6ca5095a718912df2b7ee474dcc34d73 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-6ca5095a718912df2b7ee474dcc34d73 av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-50  el_before_av_hr  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >Daparto<br \/>Which feelings do you associate with a brake cylinder?<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-51  el_after_av_heading  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-51dd15e18d58bd24c1535f7661025483\">\n.avia-image-container.av-av_image-51dd15e18d58bd24c1535f7661025483 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-51dd15e18d58bd24c1535f7661025483 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-51dd15e18d58bd24c1535f7661025483 av-styling- avia-align-center  avia-builder-el-52  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-2301 avia-img-lazy-loading-not-2301 avia_image ' src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/10\/case_daparto_500px.jpg' alt='' title='Emotional Territories daparto'  height=\"92\" width=\"445\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-53  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Buying spare parts for cars doesn&#8217;t sound very emotional. Yet you do feel more comfortable as a customer with a &#8220;good&#8221; portal than with dubious ones. If you want to remain competitive in this fiercely contested market, you have to offer your customers exactly what they are looking for. With Emotional Territories we were able to find out what ambitious hobby screwdrivers and professionals wish for while purchasing spare parts. Note: It&#8217;s more than just a wide selection at reasonable prices.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f\">\n#top .hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f .hr-inner{\nwidth:40%;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f hr-custom  avia-builder-el-55  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-56  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-av_section-0dbcb78e89f38951cff9a7ccfca943ce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-57  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1540'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-58  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-59  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-95d486bc36b6af7958d6691e8b7469d8\">\n#top .av-special-heading.av-av_heading-95d486bc36b6af7958d6691e8b7469d8{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-95d486bc36b6af7958d6691e8b7469d8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-95d486bc36b6af7958d6691e8b7469d8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-95d486bc36b6af7958d6691e8b7469d8 av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-60  el_before_av_hr  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >Digitalisation<br \/>How to expose a false giant<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-61  el_after_av_heading  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-ed20a438a78b0e1c01a0e1808bc6b9c0\">\n.avia-image-container.av-av_image-ed20a438a78b0e1c01a0e1808bc6b9c0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-ed20a438a78b0e1c01a0e1808bc6b9c0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-ed20a438a78b0e1c01a0e1808bc6b9c0 av-styling- avia-align-center  avia-builder-el-62  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-2303 avia-img-lazy-loading-not-2303 avia_image ' src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/10\/case_digitalisierung-300x270.jpg' alt='' title='Emotional Territories Digitalisierung'  height=\"270\" width=\"300\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-63  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Everybody&#8217;s talking about digitalisation. Especially small and medium-sized businesses have difficulty with this topic. Why? This we were able to find out with an Emotional Territories study commissioned by the Innovation Alliance, in which we interviewed 500 decision-makers from medium-sized companies. We measured the emotions associated with digitalisation. The result of the study &#8220;The Psychology of Digitalisation&#8221;. You can read it\u00a0<a href=\"https:\/\/emotional-territories.de\/studien\/\">here<\/a>.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f\">\n#top .hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f .hr-inner{\nwidth:40%;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f hr-custom  avia-builder-el-65  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-66  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-av_section-0dbcb78e89f38951cff9a7ccfca943ce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-67  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1540'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-68  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-69  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-ddd7aa59e0d200089af7dbcf4ef0622b\">\n#top .av-special-heading.av-av_heading-ddd7aa59e0d200089af7dbcf4ef0622b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-ddd7aa59e0d200089af7dbcf4ef0622b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-ddd7aa59e0d200089af7dbcf4ef0622b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-ddd7aa59e0d200089af7dbcf4ef0622b av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-70  el_before_av_hr  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >Fashionette<br \/>Why do women love handbags?<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-71  el_after_av_heading  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-079131c733313cc1b47559cdda3b1f4a\">\n.avia-image-container.av-av_image-079131c733313cc1b47559cdda3b1f4a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-079131c733313cc1b47559cdda3b1f4a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-079131c733313cc1b47559cdda3b1f4a av-styling- avia-align-center  avia-builder-el-72  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-2313 avia-img-lazy-loading-not-2313 avia_image ' src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/09\/case_fashionette_500px.jpg' alt='' title='Emotional Territories - Fashionette'  height=\"114\" width=\"500\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-73  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">There are few things that arouse more emotions in women than high-quality designer handbags. Fashionette wanted to know exactly what kind of emotions these are in order to improve communication and their website, and to adjust even better to their customers.<\/p>\n<p style=\"text-align: center;\">P. S.: No one sells as many designer handbags as\u00a0<a href=\"https:\/\/www.fashionette.de\">Fashionette<\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f\">\n#top .hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f .hr-inner{\nwidth:40%;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f hr-custom  avia-builder-el-75  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-76  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9'  class='avia-section av-av_section-0dbcb78e89f38951cff9a7ccfca943ce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-77  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1540'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-78  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-79  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-1c02889aa0d22d5baf04712e43b851af\">\n#top .av-special-heading.av-av_heading-1c02889aa0d22d5baf04712e43b851af{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-1c02889aa0d22d5baf04712e43b851af .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-1c02889aa0d22d5baf04712e43b851af .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-1c02889aa0d22d5baf04712e43b851af av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-80  el_before_av_hr  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >Lieferando<br \/>More than just being hungry<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-81  el_after_av_heading  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-f210a4075f53b682e92956c5087bd744\">\n.avia-image-container.av-av_image-f210a4075f53b682e92956c5087bd744 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-f210a4075f53b682e92956c5087bd744 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-f210a4075f53b682e92956c5087bd744 av-styling- avia-align-center  avia-builder-el-82  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-2305 avia-img-lazy-loading-not-2305 avia_image ' src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/10\/case_lieferando_500px.jpg' alt='' title='Emotional Territories Lieferando'  height=\"398\" width=\"500\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-83  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">The dominating feeling towards a food supplier is of course hunger. But what is the difference between people who order from a delivery portal from those who directly call the pizzeria? And what feelings do you have to address if you want to dominate a category? With Emotional Territories we were able to find out both.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f\">\n#top .hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f .hr-inner{\nwidth:40%;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f hr-custom  avia-builder-el-85  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-86  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_10'  class='avia-section av-av_section-0dbcb78e89f38951cff9a7ccfca943ce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-87  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1540'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-88  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-89  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-ba7b8e3295887d3419737c039b73e337\">\n#top .av-special-heading.av-av_heading-ba7b8e3295887d3419737c039b73e337{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-ba7b8e3295887d3419737c039b73e337 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-ba7b8e3295887d3419737c039b73e337 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-ba7b8e3295887d3419737c039b73e337 av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-90  el_before_av_hr  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >n-tv<br \/>Even news are brands<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-91  el_after_av_heading  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-46d6dd154f0c1a354d469287ff429de6\">\n.avia-image-container.av-av_image-46d6dd154f0c1a354d469287ff429de6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-46d6dd154f0c1a354d469287ff429de6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-46d6dd154f0c1a354d469287ff429de6 av-styling- avia-align-center  avia-builder-el-92  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-2306 avia-img-lazy-loading-not-2306 avia_image ' src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/10\/case_n-tv_500px.jpg' alt='' title='Emotional Territories ntv'  height=\"281\" width=\"500\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-93  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Amazement, grief, anger, security, appreciation, curiosity,&#8230;. News trigger emotions. But what kind of emotions does a news brand have to address if it wants to distinguish itself from its competitors. With Emotional Territories we researched how good journalism must feel for modern target groups.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f\">\n#top .hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f .hr-inner{\nwidth:40%;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f hr-custom  avia-builder-el-95  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-96  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_11'  class='avia-section av-av_section-0dbcb78e89f38951cff9a7ccfca943ce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-97  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1540'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-98  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-99  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-4475ffb6f4982a86f01d68661ba536a1\">\n#top .av-special-heading.av-av_heading-4475ffb6f4982a86f01d68661ba536a1{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-4475ffb6f4982a86f01d68661ba536a1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-4475ffb6f4982a86f01d68661ba536a1 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-4475ffb6f4982a86f01d68661ba536a1 av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-100  el_before_av_hr  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >Eurowings <br \/>Gain a better understanding of the airline market<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-101  el_after_av_heading  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-422fbeea65d9918d1a3495eb3b277af1\">\n.avia-image-container.av-av_image-422fbeea65d9918d1a3495eb3b277af1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-422fbeea65d9918d1a3495eb3b277af1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-422fbeea65d9918d1a3495eb3b277af1 av-styling- avia-align-center  avia-builder-el-102  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-2304 avia-img-lazy-loading-not-2304 avia_image ' src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/10\/case_eurowings_500px.jpg' alt='' title='Emotional Territories Eurowings'  height=\"144\" width=\"500\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-103  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">The price war above the clouds is hard enough. Therefore it is more sensible learn about what makes an airline more valuable from a passengers&#8217; point of view. With Emotional Territories we were able to determine which values and emotions are generally associated with a low-cost carrier. And what makes Eurowings so special.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f\">\n#top .hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f .hr-inner{\nwidth:40%;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f hr-custom  avia-builder-el-105  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-106  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_12'  class='avia-section av-av_section-0dbcb78e89f38951cff9a7ccfca943ce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-107  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1540'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-108  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-109  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-ab19a3ac10e3803fa3ac441245573347\">\n#top .av-special-heading.av-av_heading-ab19a3ac10e3803fa3ac441245573347{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-ab19a3ac10e3803fa3ac441245573347 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-ab19a3ac10e3803fa3ac441245573347 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-ab19a3ac10e3803fa3ac441245573347 av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-110  el_before_av_hr  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >neoangin<br \/>What feelings do you wish for in case of a sore throat<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-111  el_after_av_heading  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-d05d95fbaad9b7a16923f75bad75acbe\">\n.avia-image-container.av-av_image-d05d95fbaad9b7a16923f75bad75acbe img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-d05d95fbaad9b7a16923f75bad75acbe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-d05d95fbaad9b7a16923f75bad75acbe av-styling- avia-align-center  avia-builder-el-112  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-2307 avia-img-lazy-loading-not-2307 avia_image ' src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/10\/case_neoangin_500px.jpg' alt='' title='Emotional Territories - neoangin'  height=\"148\" width=\"500\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-113  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Even in the OTC market, brands are not only distinguished by rationally measurable differences. In a comparative study between neoangin and its main competitor, we were able to use emotional territories to determine the corresponding feelings \u2013 and what neoangin has to offer its competitors in order to be even more attractive.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f\">\n#top .hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f .hr-inner{\nwidth:40%;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f hr-custom  avia-builder-el-115  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-116  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_13'  class='avia-section av-av_section-0dbcb78e89f38951cff9a7ccfca943ce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-117  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1540'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-118  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-119  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-826ae640884be6567070db7f7d570aa7\">\n#top .av-special-heading.av-av_heading-826ae640884be6567070db7f7d570aa7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-826ae640884be6567070db7f7d570aa7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-826ae640884be6567070db7f7d570aa7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-826ae640884be6567070db7f7d570aa7 av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-120  el_before_av_hr  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >Tesa<br \/>How feelings towards a brand are internationally similar. Or different.<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-121  el_after_av_heading  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-5d163be76f894026cf4e1be142e3312f\">\n.avia-image-container.av-av_image-5d163be76f894026cf4e1be142e3312f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-5d163be76f894026cf4e1be142e3312f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-5d163be76f894026cf4e1be142e3312f av-styling- avia-align-center  avia-builder-el-122  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-2308 avia-img-lazy-loading-not-2308 avia_image ' src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/10\/case_tesa_500px.jpg' alt='' title='Emotional Territories Tesa'  height=\"154\" width=\"500\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-123  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Feelings exist all over the world. And yet a brand can feel different in one country than in another. With Emotional Territories we were able to measure values and emotions in an international comparison and to see the differences and similarities within the emotional world between German and French painters dealing with the traditional brand Tesa.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f\">\n#top .hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f .hr-inner{\nwidth:40%;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-av_hr-1245e8bba19b1add236a5d8ad4f3c42f hr-custom  avia-builder-el-125  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-126  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_14'  class='avia-section av-av_section-0dbcb78e89f38951cff9a7ccfca943ce main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-127  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1540'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-128  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-129  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-60a733a7aea003c66900ee039292ce6b\">\n#top .av-special-heading.av-av_heading-60a733a7aea003c66900ee039292ce6b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-60a733a7aea003c66900ee039292ce6b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-60a733a7aea003c66900ee039292ce6b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-60a733a7aea003c66900ee039292ce6b av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-130  el_before_av_hr  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >Teutoburger \u00d6lm\u00fchle<br \/>How small brands can benefit from Emotional Territories.<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-131  el_after_av_heading  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-8e3f88b6d51607cb68ee9dba03458c28\">\n.avia-image-container.av-av_image-8e3f88b6d51607cb68ee9dba03458c28 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-8e3f88b6d51607cb68ee9dba03458c28 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-8e3f88b6d51607cb68ee9dba03458c28 av-styling- avia-align-center  avia-builder-el-132  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='wp-image-2309 avia-img-lazy-loading-not-2309 avia_image ' src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/10\/case_teutoburger.jpg' alt='' title='Emotional Territories Teutoburger \u00d6lm\u00fchle'  height=\"425\" width=\"500\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-0645478af54715b75905f78d46849be0\">\n#top .hr.hr-invisible.av-av_hr-0645478af54715b75905f78d46849be0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-0645478af54715b75905f78d46849be0 hr-invisible  avia-builder-el-133  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">You don&#8217;t have to be a big player to use the latest tools. For Teutoburger \u00d6lm\u00fchle we investigated the category of high-quality rapeseed oils with Emotional Territories.\u00a0Various approaches were exposed to successfully assert their brand against competitors.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-135  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-03b81aa753889faf390a2c5a1749c465\">\n.avia-section.av-av_section-03b81aa753889faf390a2c5a1749c465{\nbackground-color:#c81147;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_15'  class='avia-section av-av_section-03b81aa753889faf390a2c5a1749c465 main_color avia-section-default avia-no-border-styling  avia-builder-el-136  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1540'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-137  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-138  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-4a9923a7ca2ac09561f2e38c44743915\">\n#top .av-special-heading.av-av_heading-4a9923a7ca2ac09561f2e38c44743915{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-av_heading-4a9923a7ca2ac09561f2e38c44743915 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-4a9923a7ca2ac09561f2e38c44743915 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-av_heading-4a9923a7ca2ac09561f2e38c44743915 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-4a9923a7ca2ac09561f2e38c44743915 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-139  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Arrange an appointment with us.<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-f355e1488476fab364df7d4bc81fcb59\">\n#top .av_textblock_section.av-av_textblock-f355e1488476fab364df7d4bc81fcb59 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-f355e1488476fab364df7d4bc81fcb59'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\">Would you like to talk to someone who can give you a clear idea of the values and emotions people associate with your brand?<\/p>\n<p style=\"text-align: center;\">Get in touch.<br \/>\nWe are looking forward to your enquiry.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-8e9d9f3209fd8e9ca3141a4023b5b061-wrap avia-button-center  avia-builder-el-141  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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