{"id":1581,"date":"2018-02-28T14:00:17","date_gmt":"2018-02-28T14:00:17","guid":{"rendered":"http:\/\/emotional-territories.de\/studies\/"},"modified":"2018-03-12T13:50:42","modified_gmt":"2018-03-12T13:50:42","slug":"studies","status":"publish","type":"page","link":"https:\/\/emotional-territories.de\/en\/studies\/","title":{"rendered":"Studies"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_one_fifth  avia-builder-el-first   container_wrap fullsize'  ><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1581'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-d52e1944940ace2dbd737eca5b1645e2\">\n#top .av-special-heading.av-av_heading-d52e1944940ace2dbd737eca5b1645e2{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-d52e1944940ace2dbd737eca5b1645e2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-d52e1944940ace2dbd737eca5b1645e2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-d52e1944940ace2dbd737eca5b1645e2 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-3  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >The discovery of the emotional knowledge gap<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-52b99614f1db0890c6e11e182627758b\">\n#top .hr.hr-invisible.av-av_hr-52b99614f1db0890c6e11e182627758b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-52b99614f1db0890c6e11e182627758b hr-invisible  avia-builder-el-4  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In this study, we investigated the significance of values and emotions for brand decision-makers &#8211; and how well they deal with them. What we discovered was an &#8220;emotional knowledge gap&#8221;, showing the importance of a tool such as Emotional Territories.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-52b99614f1db0890c6e11e182627758b\">\n#top .hr.hr-invisible.av-av_hr-52b99614f1db0890c6e11e182627758b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-52b99614f1db0890c6e11e182627758b hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-450260315e070122c792c4f28b012a56\">\n.avia-image-container.av-av_image-450260315e070122c792c4f28b012a56 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-450260315e070122c792c4f28b012a56 .av-caption-image-overlay-bg{\nopacity:0.6;\nbackground-color:#000000;\n}\n.avia-image-container.av-av_image-450260315e070122c792c4f28b012a56 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-450260315e070122c792c4f28b012a56 av-styling- av-hover-grow avia-align-center  avia-builder-el-7  el_after_av_hr  el_before_av_button  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"http:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/10\/s7_marken_und_emotionen.pdf\" class='avia_image' target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><h2><span style=\"color: #c81148;\">Click here to become more intelligent for free<\/span><\/h2>\n<\/div><\/div><\/div><img class='wp-image-2316 avia-img-lazy-loading-not-2316 avia_image ' src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/09\/s7_marken_und_emotionen-1.jpg' alt='' title='Emotional Territories \u2013 Die Entdeckung der emotionalen Wissensl\u00fccke Vorschau'  height=\"2921\" width=\"2598\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-av_button-09d073537c8511d0669c2b9356ff0976-wrap avia-button-center  avia-builder-el-8  el_after_av_image  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_button-09d073537c8511d0669c2b9356ff0976\">\n#top #wrap_all .avia-button.av-av_button-09d073537c8511d0669c2b9356ff0976{\nbackground-color:#c81148;\nborder-color:#c81148;\ncolor:#ffffff;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='http:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/10\/s7_marken_und_emotionen.pdf' class='avia-button av-av_button-09d073537c8511d0669c2b9356ff0976 avia-icon_select-yes-right-icon avia-size-x-large avia-position-center av-icon-on-hover' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Download<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue82d' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><br \/>\n<div  class='hr av-av_hr-0ff602b3e980a3377077ff3c1c834df6 hr-default  avia-builder-el-9  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-10  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf\">\n.flex_column.av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-15d750bd1b332b34c6e70b077ebbccdf av_one_fifth  avia-builder-el-11  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-zero-column-padding column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_three_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_three_fifth  avia-builder-el-12  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-4b67e249cd2966750cef3bb89d7e1382\">\n#top .av-special-heading.av-av_heading-4b67e249cd2966750cef3bb89d7e1382{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-4b67e249cd2966750cef3bb89d7e1382 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-4b67e249cd2966750cef3bb89d7e1382 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-4b67e249cd2966750cef3bb89d7e1382 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-13  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >The Psychology of Digitalisation<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-52b99614f1db0890c6e11e182627758b\">\n#top .hr.hr-invisible.av-av_hr-52b99614f1db0890c6e11e182627758b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-52b99614f1db0890c6e11e182627758b hr-invisible  avia-builder-el-14  el_after_av_heading  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-2bd894dbf2e4bf2c4acf98ce4fbf94aa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>It is not a technical problem that digitalisation in Germany&#8217;s medium-sized businesses is not progressing as quickly as some people wish &#8211; it is a psychological one! With Emotional Territories we were able to find out which values and emotions middle-sized decision-makers associate with the topic &#8220;digitalisation&#8221;. In the study &#8220;The Psychology of Digitalisation&#8221; you will learn about what makes digitalisation a false giant.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-52b99614f1db0890c6e11e182627758b\">\n#top .hr.hr-invisible.av-av_hr-52b99614f1db0890c6e11e182627758b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-52b99614f1db0890c6e11e182627758b hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-109759bbcb85ac1b7b7b0acd0e173653\">\n.avia-image-container.av-av_image-109759bbcb85ac1b7b7b0acd0e173653 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-109759bbcb85ac1b7b7b0acd0e173653 .av-caption-image-overlay-bg{\nopacity:0.6;\nbackground-color:#000000;\n}\n.avia-image-container.av-av_image-109759bbcb85ac1b7b7b0acd0e173653 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-109759bbcb85ac1b7b7b0acd0e173653 av-styling- av-hover-grow avia-align-center  avia-builder-el-17  el_after_av_hr  el_before_av_hr  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"http:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/10\/ia_psychologie_der_digitalisierung.pdf\" class='avia_image' target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><h2><span style=\"color: #c81148;\">Click here to become more intelligent for free<\/span><\/h2>\n<\/div><\/div><\/div><img class='wp-image-2317 avia-img-lazy-loading-not-2317 avia_image ' src='https:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/09\/ia_psychologie_der_digitalisierung-1.jpg' alt='' title='Emotional Territories \u2013 Die Psychologie der Digitalisierung'  height=\"4500\" width=\"8000\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-52b99614f1db0890c6e11e182627758b\">\n#top .hr.hr-invisible.av-av_hr-52b99614f1db0890c6e11e182627758b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-52b99614f1db0890c6e11e182627758b hr-invisible  avia-builder-el-18  el_after_av_image  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-av_button-892a04b00b2cb3e7c4e64b446d219513-wrap avia-button-center  avia-builder-el-19  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_button-892a04b00b2cb3e7c4e64b446d219513\">\n#top #wrap_all .avia-button.av-av_button-892a04b00b2cb3e7c4e64b446d219513{\nbackground-color:#c81148;\nborder-color:#c81148;\ncolor:#ffffff;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='http:\/\/emotional-territories.de\/wp-content\/uploads\/2017\/10\/ia_psychologie_der_digitalisierung.pdf' class='avia-button av-av_button-892a04b00b2cb3e7c4e64b446d219513 avia-icon_select-yes-right-icon avia-size-x-large avia-position-center av-icon-on-hover' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Download<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue82d' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8\">\n.flex_column.av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_fifth-c8fc129dc35fd1ae2a1e410224d39ea8 av_one_fifth  avia-builder-el-20  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding column-top-margin'     ><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/emotional-territories.de\/en\/wp-json\/wp\/v2\/pages\/1581"}],"collection":[{"href":"https:\/\/emotional-territories.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emotional-territories.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emotional-territories.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emotional-territories.de\/en\/wp-json\/wp\/v2\/comments?post=1581"}],"version-history":[{"count":17,"href":"https:\/\/emotional-territories.de\/en\/wp-json\/wp\/v2\/pages\/1581\/revisions"}],"predecessor-version":[{"id":1984,"href":"https:\/\/emotional-territories.de\/en\/wp-json\/wp\/v2\/pages\/1581\/revisions\/1984"}],"wp:attachment":[{"href":"https:\/\/emotional-territories.de\/en\/wp-json\/wp\/v2\/media?parent=1581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}