Love, hate - and everything in between
Using values and emotions for your brand with Emotional Territories

The Science of Emotions
Using values and emotions
for your brand with Emotional Territories

With this tool you will really understand the feelings of your target group
Using values and emotions for your brand with Emotional Territories

How brands appear more emotional
Using values and emotions for your brand with Emotional Territories

Feelings are not a matter of feeling
Using Emotional Territories to use values and emotions for your brand

Love, hate - and everything in between
Using values and emotions for your brand with Emotional Territories

The science of emotions
Using Emotional Territories to use values and emotions for your brand

What can you do with Emotional Territories?

A professional, targeted handling of values and emotions is more important for the success of a brand than ever before. Emotional Territories enables professional value and emotion management.

Where is my brand?

  • Recognizing which values and emotions determine the category
  • Position your own brand
  • Locating competitors’ brands

Where could I place my brand?

  • Identifying free territories
  • Recognizing the potential behind individual territories

How does my brand reach its target?

  • Check, adjust or extend the existing positioning
  • Develop relevant and well-founded marketing, product and communication concepts

The principle

Emotional Territories is based on an algorithm developed by Supersieben in collaboration with mathematicians from the University of Münster. This is the first time that it is not only possible to measure that people feel something, but also to find out exactly what they feel about a particular brand.

Reliable

Each project is carried out with 1.000 subjects.

Secured

We examine 52 scientifically based values/emotions.

Big data

We are creating a universe of data.

Intelligent

A specially developed algorithm reveals the emotional structure and detects relevant territories from 1032 possible combinations.

The result

Territories describing type, structure and the potential of relevant values and emotions.

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The result

The result of the analysis is an exact breakdown of all values and emotions relevant to your brand or category – on a quantitative basis. In the scope of a workshop we will explain your “emotional map” to you.

The algorithm identifies related values, displays them clearly and assembles them into so-called “territories”.

A territory is determined by

  • values and emotions
  • their connections
  • the potential behind every connection

All territories together create an “emotional map” of the category or brand.

Arrange an appointment with us.

Would you like to talk to someone who can give you a clear idea of the values and emotions people associate with your brand?

Get in touch.
We are looking forward to your enquiry.

I’d love to!
© Supersieben GmbH & Co. KG