There are many procedures that prove that a brand can trigger emotions. Emotional Territories is the first method that determines exactly which emotions are associated with a brand. If you can measure (and not just guess) the relevant emotions for your brand, you have the basis for focused brand-work.
With Emotional Territories, this is possible in every sector: B-to-B, B-to-C, online brands, offline brands, large concerns or in small to medium-sized companies. Even entire product categories can be measured with Emotional Territories.