Measuring emotions with Emotional Territories

Cases: Measuring emotions with emotional territories.

There are many procedures that prove that a brand can trigger emotions. Emotional Territories is the first method that determines exactly which emotions are associated with a brand. If you can measure (and not just guess) the relevant emotions for your brand, you have the basis for focused brand-work.

With Emotional Territories, this is possible in every sector: B-to-B, B-to-C, online brands, offline brands, large concerns or in small to medium-sized companies. Even entire product categories can be measured with Emotional Territories.

Weihenstephan
How do you distinguish yourself from your competitors?

There are many dairy products in Germany. Weihenstephan asked us to find out about how their brand is perceived in comparison to competitors. With the result we were able to reveal strengths, weaknesses – of course there were none ; -) – and differentiation potentials.

Wetter.de
And the ideal weather service?

Weather stays the same for every weather service. How can one weather service be more attractive for its users than the other? By addressing the right values and emotions. Who would have thought of how complex the relationship between humans and weather forecasts is? With Emotional Territories we were able to find out.

Dell
IT specialists also have feelings

Purchase decisions within the B-to-B business are much more rational than in the B-to-C area. Really? If that was the case, you would either have to win or lose every sales pitch. In reality, it is like this:”Companies don’t buy things. People in companies do.” And these people have feelings. With Emotional Territories we were able to measure the values and emotions that determine the purchase of IT infrastructure. Best conditions for optimal sales strategies.

Clipfish / Watchbox
How feelings became the basis for business success

What do visitors of a video portal wish for? Great movies and series – but this answer is trivial. It is much more interesting to find out about the underlying motivation. Emotional Territories provided the knowledge that has helped to turn Clipfish into a fascinating and exceedingly successful new video portal.

Daparto
Which feelings do you associate with a brake cylinder?

Buying spare parts for cars doesn’t sound very emotional. Yet you do feel more comfortable as a customer with a “good” portal than with dubious ones. If you want to remain competitive in this fiercely contested market, you have to offer your customers exactly what they are looking for. With Emotional Territories we were able to find out what ambitious hobby screwdrivers and professionals wish for while purchasing spare parts. Note: It’s more than just a wide selection at reasonable prices.

Digitalisation
How to expose a false giant

Everybody’s talking about digitalisation. Especially small and medium-sized businesses have difficulty with this topic. Why? This we were able to find out with an Emotional Territories study commissioned by the Innovation Alliance, in which we interviewed 500 decision-makers from medium-sized companies. We measured the emotions associated with digitalisation. The result of the study “The Psychology of Digitalisation”. You can read it here.

Fashionette
Why do women love handbags?

There are few things that arouse more emotions in women than high-quality designer handbags. Fashionette wanted to know exactly what kind of emotions these are in order to improve communication and their website, and to adjust even better to their customers.

P. S.: No one sells as many designer handbags as Fashionette

Lieferando
More than just being hungry

The dominating feeling towards a food supplier is of course hunger. But what is the difference between people who order from a delivery portal from those who directly call the pizzeria? And what feelings do you have to address if you want to dominate a category? With Emotional Territories we were able to find out both.

n-tv
Even news are brands

Amazement, grief, anger, security, appreciation, curiosity,…. News trigger emotions. But what kind of emotions does a news brand have to address if it wants to distinguish itself from its competitors. With Emotional Territories we researched how good journalism must feel for modern target groups.

Eurowings
Gain a better understanding of the airline market

The price war above the clouds is hard enough. Therefore it is more sensible learn about what makes an airline more valuable from a passengers’ point of view. With Emotional Territories we were able to determine which values and emotions are generally associated with a low-cost carrier. And what makes Eurowings so special.

neoangin
What feelings do you wish for in case of a sore throat

Even in the OTC market, brands are not only distinguished by rationally measurable differences. In a comparative study between neoangin and its main competitor, we were able to use emotional territories to determine the corresponding feelings – and what neoangin has to offer its competitors in order to be even more attractive.

Tesa
How feelings towards a brand are internationally similar. Or different.

Feelings exist all over the world. And yet a brand can feel different in one country than in another. With Emotional Territories we were able to measure values and emotions in an international comparison and to see the differences and similarities within the emotional world between German and French painters dealing with the traditional brand Tesa.

Teutoburger Ölmühle
How small brands can benefit from Emotional Territories.

Emotional Territories Teutoburger Ölmühle

You don’t have to be a big player to use the latest tools. For Teutoburger Ölmühle we investigated the category of high-quality rapeseed oils with Emotional Territories. Various approaches were exposed to successfully assert their brand against competitors.

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Cases: Measuring emotions with emotional territories.

Weihenstephan
How do you distinguish yourself from your competitors?

Wetter.de
And the ideal weather service?

Dell
IT specialists also have feelings

Clipfish / Watchbox
How feelings became the basis for business success

Daparto
Which feelings do you associate with a brake cylinder?

Digitalisation
How to expose a false giant

Fashionette
Why do women love handbags?

Lieferando
More than just being hungry

n-tv
Even news are brands

Eurowings
Gain a better understanding of the airline market

neoangin
What feelings do you wish for in case of a sore throat

Tesa
How feelings towards a brand are internationally similar. Or different.

Teutoburger Ölmühle
How small brands can benefit from Emotional Territories.

Arrange an appointment with us.

Interesting links

Pages

About us

Eine Methode von Supersieben

Cases: Measuring emotions with emotional territories.

Weihenstephan How do you distinguish yourself from your competitors?

Wetter.de And the ideal weather service?

Dell IT specialists also have feelings

Clipfish / WatchboxHow feelings became the basis for business success

DapartoWhich feelings do you associate with a brake cylinder?

DigitalisationHow to expose a false giant

FashionetteWhy do women love handbags?

LieferandoMore than just being hungry

n-tvEven news are brands

Eurowings Gain a better understanding of the airline market

neoanginWhat feelings do you wish for in case of a sore throat

TesaHow feelings towards a brand are internationally similar. Or different.

Teutoburger ÖlmühleHow small brands can benefit from Emotional Territories.

Arrange an appointment with us.

Interesting links

Pages

About us

Eine Methode von Supersieben

Weihenstephan
How do you distinguish yourself from your competitors?

Wetter.de
And the ideal weather service?

Dell
IT specialists also have feelings

Clipfish / Watchbox
How feelings became the basis for business success

Daparto
Which feelings do you associate with a brake cylinder?

Digitalisation
How to expose a false giant

Fashionette
Why do women love handbags?

Lieferando
More than just being hungry

n-tv
Even news are brands

Eurowings
Gain a better understanding of the airline market

neoangin
What feelings do you wish for in case of a sore throat

Tesa
How feelings towards a brand are internationally similar. Or different.

Teutoburger Ölmühle
How small brands can benefit from Emotional Territories.