with Emotional Territories
While exploring emotions it is not sufficient to simply measure whether a brand evokes emotional reactions or not, which is usually the case. In our opinion this is a trivial insight. If you actively want to work on the success of your brand, you need to know exactly which emotions are relevant for the brand. Most conventional methods fail to answer this question. Emotional Territories is the only method capable of measuring all relevant values and emotions for a brand in a highly distinctive and selective way.